The Positioning Playbook
A 68-page playbook and 20 worksheets for deciding who you are for — narrowing without losing income, testing a position before committing, and the sentence that does the selling.
Key Capabilities & Features:
- •Narrowing treated as arithmetic rather than courage — the worksheets show what a niche costs in reachable buyers and returns in win rate, so the decision has numbers under it
- •Positioning found in your existing client list rather than invented in a workshop, since the pattern is usually already there and being ignored
- •A 90-day test that needs no rebrand, no new website and no refused work, so a position can be wrong cheaply
- •Four narrowing axes compared — industry, problem, stage, method — each with the specific way it fails
- •An honest chapter on when a position should be abandoned, and how to tell that from it merely being uncomfortable
One-time payment • Lifetime access & future updates
What's Inside
8 chapters20 exercisesEvery chapter below is included in the single purchase — 68 pages in total.
- 1
Why Generalists Compete On Price
2 exercisesWhat a buyer does when they cannot tell two suppliers apart, and why the answer is always the same. Two worksheets mapping how you are currently chosen.
- 2
What You Are Already Known For
3 exercisesPositioning found rather than invented — reading your own client list, your repeat work and your referrals for the pattern already there. Three worksheets.
- 3
The Narrowing Arithmetic
3 exercisesWhat narrowing actually costs and returns, run as numbers rather than nerve. Three worksheets including the one that shows how small a niche can safely be.
- 4
Choosing The Axis
3 exercisesNarrowing by industry, by problem, by company stage or by method — four different bets with different failure modes. Three worksheets comparing yours.
- 5
Testing Before Committing
3 exercisesRunning a position for ninety days without rebuilding your site or refusing work, and what evidence counts as it working. Three worksheets.
- 6
The Sentence
3 exercisesOne sentence that says who you are for and what changes, written so a stranger can repeat it to someone else accurately. Three worksheets and eleven worked examples.
- 7
Living With It
2 exercisesDeclining work outside the position, existing clients who do not fit, and the point at which holding the line stops being discipline. Two worksheets.
- 8
When To Move
1 exerciseDistinguishing a position that is failing from one that is merely uncomfortable, and how to change without discarding what you built. One worksheet.
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Technical Specifications
Architecture & System Overview
When a buyer cannot tell two suppliers apart, they choose on price. That is the whole problem, and no amount of better marketing solves it while the two suppliers remain indistinguishable.
The Positioning Playbook is 68 pages and 20 worksheets across eight chapters: why generalists compete on price, what you are already known for, the narrowing arithmetic, choosing the axis, testing before committing, the sentence, living with it, and when to move.
Most positioning advice asks for nerve. This asks for arithmetic. The narrowing worksheets work out how many buyers a position actually reaches, what your win rate would need to become for a smaller pool to pay more, and therefore how narrow you can safely go — which is usually far narrower than instinct allows and occasionally narrower than is viable, and the numbers tell you which.
The position itself is found rather than invented. Chapter two reads your existing client list, your repeat work and where your referrals come from, because the pattern is normally already visible and being actively ignored in favour of a broader description that feels safer.
And the test comes before the commitment. Ninety days, no rebrand, no new website, no refused work — just a changed sentence in the places where you introduce yourself, and a defined thing to watch. A position that is wrong should cost you a quarter, not a year and a rebuild.
The last chapter is the one most books omit: how to tell a failing position from an uncomfortable one. Narrowing feels like a mistake for about four months regardless of whether it is one, which is exactly long enough for most people to abandon it just before it starts working.
Pairs with The Pricing Playbook — positioning decides who you are for, pricing decides what they pay, and doing the second without the first is why price increases get rejected.
Compare with Similar AI Templates
| Specification | ||||
|---|---|---|---|---|
| Customer Rating | 4.93(26) | 5(1) | 4.92(25) | 4.92(48) |
| AI Models | No AI tool required | ChatGPT, Claude | No AI tool required | GPT-5, Claude Opus 5, Gemini 3.7 Flash |
| Formats Included | 68-Page PDF Playbook + 20 Worksheets | Markdown Prompt Pack (Free) | 74-Page PDF Playbook + 23 Worksheets | PDF Prompt Playbook |
| Lifetime Updates | Yes | Yes | Yes | Yes |
| Creator Rating | Dr. Lucas Vance (99.2%) | Marcus Sterling (99.1%) | PromptWolf (99.2%) | Marcus Sterling (99.4%) |
Prompt Architect & Author Spotlight
Advises founders and operators on validation, pricing and go-to-market. More interested in disproving an idea early than in writing a confident plan.
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Verified User Feedback
Worksheet 7 ended a two-year argument with myself
I had assumed my niche was too small. Running the numbers, it needed eleven conversations a year and contained about four hundred organisations. My fear had no arithmetic behind it at all.
The four uncomfortable months
I am in month three and it feels like a disaster. Knowing in advance that it would, and having written down what evidence to look for, is the only reason I have not reversed it.
It was already in my client list
Chapter two had me read three years of invoices. Two thirds of my repeat revenue came from one type of client I had never mentioned anywhere on my website. Nothing was invented; it was just written down.
Service businesses, mostly
The worksheets assume you sell to organisations through conversations. If you sell a product to consumers at volume, the axis and sentence chapters still work but the arithmetic does not fit.
Frequently Asked Questions
Do I need an AI tool for this?
No. It is a playbook with worksheets meant to be filled in by hand, and several of them work better slowly. If you want prompts that generate positioning options to react to, the marketing and strategy toolkits do that — this is the thinking underneath.
Will it tell me what my niche should be?
No, and any product claiming to would be guessing. It gets the decision out of your instinct and into arithmetic and evidence: what you are already known for, how narrow you can safely go, which axis to narrow on, and how to test it for ninety days before committing.
I sell a product, not services. Does it apply?
Partly. Choosing the axis, the sentence and the testing chapters transfer. The narrowing arithmetic assumes you win work through conversations, so it will not fit a high-volume consumer product — one reviewer makes exactly that point.
How is this different from The Pricing Playbook?
Positioning decides who you are for; pricing decides what they pay. They are sequential — a price increase attempted without a position to justify it is simply a more expensive version of the same undifferentiated offer, which is why it gets rejected.