The App Launch & ASO Workflow
138 copy-paste AI prompts for indie app developers — store listings and ASO, screenshots, onboarding, paywalls, review prompts, rejection appeals, updates and churn.
Key Capabilities & Features:
- •The App Primer: paste your app, platform, pricing model and current install and retention numbers once — every prompt after it works against those
- •An onboarding section built around finding the step where new users disappear, which is almost never the step developers assume
- •Paywall prompts that weigh revenue against retention rather than optimising one and reporting it as a win
- •A rejection and appeal section, because an indie developer meets App Review alone and usually at the worst possible moment
- •138 prompts across 8 sections — positioning & store listing, keywords & aso, screenshots & preview, onboarding & activation and more
- •Works with ChatGPT (GPT-5), Claude Opus 5 and Gemini 3.7 Flash — fill the bracket, paste, done
Bought separately these come to $52. The full toolkit is $44.
One-time payment • Lifetime access & future updates
What's Inside
8 modules138 promptsEvery module below is included in the single purchase.
- 1
Positioning & Store Listing
20 promptsThe subtitle that does the work the title cannot, describing an app by the problem rather than the features, and what the first three lines must achieve.
- 2
Keywords & ASO
20 promptsKeyword selection against what people type rather than what you call it, the field-by-field differences between the two stores, and reading a ranking change honestly.
- 3
Screenshots & Preview
16 promptsScreenshot captions that carry the pitch, the order that converts, showing the app rather than a marketing collage, and what the first frame must prove.
- 4
Onboarding & Activation
20 promptsThe first session, permission requests timed so they are granted, when to ask for an account, and the step where most new users quietly disappear.
- 5
Paywalls & Pricing
20 promptsTrial versus freemium, paywall copy and placement, annual against monthly framing, and the paywall that raises revenue and kills retention.
- 6
Ratings & Reviews
16 promptsAsking for a rating at the right moment, replying to a one-star review usefully, patterns hiding inside review text, and handling a review wave after a bad update.
- 7
Review Rejections & Appeals
14 promptsReading a rejection notice for what it actually says, the appeal that gets read, common guideline traps for indie apps, and resubmitting without restarting the clock.
- 8
Updates & Churn
12 promptsRelease notes people read, communicating a removed feature, reading churn against cohort rather than total, and the update that should not ship.
Test Workflow Execution in Your Browser
Verify actual prompt structure, token speed, and reasoning depth before downloading.
Frequently Bought Together
Technical Specifications
Architecture & System Overview
Most indie apps are not undiscovered. They are found, downloaded, opened once, and never opened again — and the developer spends the next month optimising keywords.
The App Launch & ASO Workflow is a 138-prompt playbook covering positioning and store listing, keywords and ASO, screenshots and preview, onboarding and activation, paywalls and pricing, ratings and reviews, review rejections and appeals, and updates and churn.
Start with the App Primer — paste in your app, platform, pricing model and current install and retention numbers — and every prompt after it works against those.
The onboarding section looks for the step where new users disappear. It is rarely where the developer thinks: it is usually a permission request made before the user understands why, an account wall in front of the value, or a first screen that assumes familiarity with something only the developer has.
Paywall prompts refuse to optimise revenue in isolation. A paywall moved earlier will raise short-term conversion and can hollow out retention at the same time, and the prompts make you look at both numbers together.
And there is a rejection and appeal section, because an indie developer meets App Review alone, usually a day before a launch, holding a notice written in language that does not obviously say what the problem is.
Note: store guidelines and ASO fields change. The prompts are written to work from what the current guidelines say and tell you to check them, rather than asserting rules from memory.
Compare with Similar AI Templates
| Specification | ||||
|---|---|---|---|---|
| Customer Rating | 4.89(32) | 4.91(43) | 4.93(45) | 4.91(38) |
| AI Models | GPT-5, Claude Opus 5, Gemini 3.7 Flash | GPT-5, Claude Opus 5, Gemini 3.7 Flash | GPT-5, Claude Opus 5, Gemini 3.7 Flash | GPT-5, Claude Opus 5, Gemini 3.7 Flash |
| Formats Included | PDF Prompt Playbook | PDF Prompt Playbook | PDF Prompt Playbook | PDF Prompt Playbook |
| Lifetime Updates | Yes | Yes | Yes | Yes |
| Creator Rating | Samira Khan (98.8%) | Dr. Lucas Vance (99.2%) | Marcus Sterling (99.3%) | Elena Rostova (99%) |
Community Reviews & Ratings
Verified buyer ratings & prompt benchmarks
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Verified User Feedback
It was the notifications permission
I was asking on screen two, before the user had any idea what the app did. Moving it to after their first completed action took day-one retention from 31% to 44%. I had been rewriting keywords for a month.
The appeal letter worked
Second rejection on a guideline I genuinely did not understand. It explained what the notice was probably pointing at and structured the appeal around addressing it rather than arguing. Approved on the next pass.
Made me look at retention alongside conversion
I moved my paywall earlier and conversion went up 20%. The retention check showed week-two usage had fallen further than the revenue gain. Reverted, which I would not have thought to test.
Check the store rules yourself
It repeatedly refuses to state guideline specifics, which is correct but does mean some of the review work is still yours. The appeal structuring is the valuable part.
Frequently Asked Questions
Does it write code or build the app?
No. This is launch, store presence, onboarding design, monetisation copy, review handling and retention analysis. The engineering stays with you.
Will it tell me the current App Store rules?
It is explicitly instructed not to quote guidelines from memory, because they change and a confident wrong answer here costs you a submission cycle. It tells you which section to read and what your notice is likely referring to.
My app is already live and flat. Is this a launch toolkit?
The onboarding, paywall, churn and review sections are aimed at exactly that situation. Flat usually means an activation problem rather than a discovery one, and the Primer asks for retention numbers first for that reason.
How is it delivered?
You receive a PDF with all 138 prompts organized into 8 sections, delivered within 24 hours of purchase. No app or account required — copy a prompt, fill in the bracketed variables, and paste it into ChatGPT, Claude, or Gemini.
Can I use this for client work?
Yes. Your purchase includes a single-user commercial and personal license, so you can use every prompt in your own business or for client deliverables without restriction.